LibGuides: CMP 4465: Ad Campaigns: Media Planning

Advertising Resources

Advertising Age*:JUNE ISSUE

-JUNE ISSUE:Advertising Age's Leading National Advertisers issue is published annually
--Rating of the 100 largest advertisers in the U.S. as measured by advertising spending
-- Tables on the 100 advertisers are presented including overall ratings, spending in various forms of mass media and spending on brand name products advertising.

June and December print issues are available at the ISU Library Periodical Stacks under Call Number: HF5801 .A276
Advertising Age: DECEMBER issue:

Annual issue covers top ad spending, marketers, media, agencies, etc

June and December print issues are available at the ISU Library Periodical Stacks under Call Number: HF5801 .A276

Online Advertising

Most online advertising is sold on a cost per mille (CPM) basis. This basically means that you pay a certain fee every time your ad is shown a thousand times. This means you are paying for display, not for clicks, and certainly not for results. This isn’t the only option, but it is the most common. This means it’s very easy to waste budget on views of your ad by the completely wrong audience.