CMP 4465: Ad Campaigns: Polls and Consumer Surveys

Provides a demographic and socioeconomic profile of the Millennial generation, which spanned the ages of 18 to 35 in 2012, and it includes a special supplement on the iGeneration children under age 16

The enormous size of the Baby-Boom generation ensures that when it sneezes the nation catches a cold. Today, the United States has pneumonia, struggling to recover from the worst economic downturn since the Great Depression. The collapse and subsequent paralysis of the housing market has decimated the net worth of Boomers, millions of them on the brink of retirement. The seventh edition of The Baby Boom: Americans Born 1946 to 1964 is your strategic guide to the changing socioeconomic status of this important generation of Americans.

Tells the story of the small but vital generation spanning the ages of 36 to 47 in 2012. Although their numbers are small, lifestage dictates that Generation X is a vital part of the nations commerce and culture. People in their thirties and forties are in the crowded-nest years. They are supposed to be advancing in their careers, their incomes should be growing, and their spending should climb because of the expenses of children and teens. Generation X: Americans Born 1965 to 1976 shows how Gen Xers are coping with these demands and what to expect in the future