MC 4455: Advertising Campaigns: Dates (Fruit of Palm): Advertising and Marketing

Information for company profile (if the company is publicly owned: Dole Food), country profiles, industry info (Fruit & Vegetables Industry Profile: United States), news, swot analyses, business news. EBSCO has aligned periodical and journal content to the North American Industry Classification System (NAICS).

Currently, whenever possible, periodical and journal content has been assigned to one or more 6-digit NAICS codes. At this time EBSCOhost supports searching only by 6-digit NAICS codes.

NAICS/Industry Codes:
111330 Non-citrus fruit and tree nut farming
111339 Other Noncitrus Fruit Farming
311340 Nonchocolate Confectionery Manufacturing
311423 Dried and Dehydrated Food Manufacturing
311411 Frozen Fruit, Juice, and Vegetable Manufacturing

Companies producing date fruit:
Dole Food Company
Sunsweet Growers

-JUNE ISSUE:Advertising Age's Leading National Advertisers issue is published annually
--Rating of the 100 largest advertisers in the U.S. as measured by advertising spending
-- Tables on the 100 advertisers are presented including overall ratings, spending in various forms of mass media and spending on brand name products advertising.

June and December print issues are available at the ISU Library Periodical Stacks under Call Number: HF5801 .A276

Annual issue covers top ad spending, marketers, media, agencies, etc

June and December print issues are available at the ISU Library Periodical Stacks under Call Number: HF5801 .A276

The report provides a profile of the fruit and vegetable industry in the U.S. as of July 2013. Includes info on market overview, buyer and supplier power, threats, etc.

A short 4 minute video from Harvard Business Review

USDA National Agricultural Library: Marketing and Trade: The National Agricultural Library, located in Beltsville, Maryland is one of four national libraries of the United States. It houses one of the world's largest and most accessible agricultural information collections and serves as the nexus for a national network of state land-grant and U.S. Department of Agriculture field libraries.

Provides overview reports on dates or raisins or plums. Go to Commodities & Products/Fruits/Dates

SSRN is a multi-disciplinary online repository of scholarly research and related materials. HINT: Choose "Research Network" from the sidebar first.

A comprehensive digital library of public policy research containing over 30,000 documents. Maintained by Center for Governmental Studies (CGS).

Agency ComPile is an advertising agency database featuring agency information, ad portfolios and directories.

Comprehensive up-to-date news coverage, aggregated from sources all over the world by Google News.